11/18/2023 0 Comments Google web and app activityOn your Activity Controls page, Google provides a single master switch that lets you pause Web & App Activity, though you’ll have to acknowledge that it may impact your experience of Google sites, apps, and services signed in to your account. What you should do depends on how much benefit you feel you derive from the personalization of Google apps and services, and what you think about personalized ads. How Should You Configure Web & App Activity? That’s what Apple is channeling with its Tracked video. Ad-driven companies like Google claim people prefer personalized ads, but most people we talk with dislike having ads-particularly for already purchased items or past vacations-follow them around the Internet. You want Google to know more about you so its services work better, but you may not want the company to know so much about you that it can charge advertisers a higher price for access to you. We’re talking hundreds of billions of dollars per year, which is why it’s important to Google to learn as much about you as possible in order to give advertisers the best chance of enticing you to click their ads.įor many (most?) people, there’s a tension between personalization and advertising.
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